A Big Fish In A Small Pond
To judge a person's ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot less money than going further and wider. You can also gain the full attention of a smaller number of people, rather than barely registering with thousands. Concrete attention is what you are looking for in a potential customer. This is not a lack of ambition, ...
Being A Face In The Community
The majority of offline marketing must by necessity be done in the local area to be efficient. In this respect, it is beneficial to make yourself as much of a local face as it is possible to be without everyone getting sick of you. Getting your picture in the paper on a regular basis is good. Getting your face in the paper with a headline above it saying “Local Blowhard Puts Nose In Other People's Business Again” might not be so positive. Being a community face is something that need not be hard to achieve. People will be more likely ...
Speaking Frankly…
If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone tells them a lie. This has led to a cynical market out there which is very difficult to nail down through conventional marketing. If you tell them that something is too good to be true, then they'll believe that it is – and therefore must ...
Offline Marketing information
Being A Face In The Community
The majority of offline marketing must by necessity be done in the local area to...
Mailing Lists – They’re Not Just For Computers
The term “mailing list” and indeed many variations on the word “mail” have...
Literacy In Marketing – A Dying Art?
One of the most depressing sights in all of marketing is that of a company trying...
Read More Posts From This CategoryOffline Marketing 101
A Big Fish In A Small Pond
To judge a person’s ambition, many people will ask the question “Would you...
Give The Public What They Want
An eternal rule of marketing is “Celebrity sells”. There are various reasons...
All The Fun Of The Fair
Trade fairs have been part of local and regional business for some years now, and...
Read More Posts From This CategoryOffiline Marketing Tips
If you could have any sites or blogs, then you already know by now that the battle includes repeat site visitors, from the same visitors, in addition to merely getting traffic. There are similarities between e mail optins and RSS subscribers, and you may need to do the suitable things in your blogs including extra RSS subscribers. Generally after we... [Read more of this article]
The variety of web hosting that exists on the Internet can be confusing to understand and to purchase. Companies list both high and low prices and consumers need help to decide what is the best for their existing website. Great deals can be found using a Hostgator coupon when purchasing server space for your website. The standard packages available... [Read more of this article]
Want to know how to make money online? Of course there are many ways to make money online but today I thought to stop at some of the best of them… 1. Make Money Blogging Increasingly more people realize that having a blog is a great way to make money online. With a minimal cost, you can create a loyal and impressive audience in time and after... [Read more of this article]
I was a late arrival to Twitter, I started about seven months ago. I was late because I just did not understand it, I could careless what Charlie Sheen had for breakfast or what club Paris Hilton was at last night. Overtime I came to understand how wrong I had been about Twitter. What I found is that Twitter has become a source for breaking news, stories... [Read more of this article]
A new trend of business has taken the world almost by storm. You might be aware of the craze and popularity of online businesses that has increased over the past few years. If you are still away from this trend then do not keep yourself away from it because it is one of the best ways to earn a huge amount of money. There are lots of benefits of these... [Read more of this article]
Speaking Frankly…
If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone tells them a lie. This has led to a cynical market out there which is... [Read more of this article]
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